ERIN SHEBISH, Success Mindset Coach
Authenticity is such a buzzword in the online business world, especially for women. But there's been a sad misconception in this idea. Authenticity isn't all about connecting with your people so they feel compelled to purchase. It's about bravely stepping into the role you were destined to fulfill. It's about staying true to yourself and your desires. It's about confidently speaking your truth, regardless of the trends. Anything but this is unfair to yourself, to your heart and to your joy.